{"id":6425,"date":"2018-08-29T20:36:38","date_gmt":"2018-08-30T01:36:38","guid":{"rendered":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/?p=6425"},"modified":"2018-08-29T20:36:38","modified_gmt":"2018-08-30T01:36:38","slug":"estrategia-btl-de-bancos","status":"publish","type":"post","link":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/estrategia-btl-de-bancos\/","title":{"rendered":"Estrategia BTL de Bancos"},"content":{"rendered":"<p>Los estudiantes de la Carrera de Comunicaci\u00f3n Publicitaria de quinto semestre de Dise\u00f1o de Estrategias Publicitarias II, ten\u00edan la tarea de buscar diferentes estrategias BTL de una misma categor\u00eda.<\/p>\n<i class=\"mini-icon-ok\"\"><\/i> Edward Bedoya<\/p>\n<i class=\"mini-icon-ok\"\"><\/i> Jessica Ram\u00edrez<\/p>\n<i class=\"mini-icon-ok\"\"><\/i>\u00a0Tatiana Zapata<\/p>\n<p>BTL #1<\/p>\n<p>NAB Honesty Shouldn&#8217;t Go Unrewarded<\/p>\n<p><iframe title=\"NAB Honesty Shouldn&#039;t Go Unrewarded .mp4\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/BKw1b35xm4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Objetivo de marketing: Aumentar el consumo de la tarjeta de cr\u00e9dito en un 17% durante los 3 meses siguientes al termino de la campa\u00f1a.<br \/>\nObjetivo de comunicaci\u00f3n\/publicidad: Persuadir al target a entablar una relaci\u00f3n de honestidad mutua con el banco NAB.<br \/>\nConcepto: Honesty!<\/p>\n<p>BTL #2<\/p>\n<p>TD Bank&#8217;s &#8216;thanking&#8217; ATM<\/p>\n<p><iframe title=\"Sometimes you just want to say thank you #TDThanksYou - Fun with the Automated Thanking Machine\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/6kD3WcTIFKU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe title=\"An average day at the bank turns into the ultimate throwback. #TDThanksYou\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/T8b_v6ofe_k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Objetivo de marketing: Lograr un 10% de preferencia de los clientes por el Banco y sus servicios.<br \/>\nObjetivo de comunicaci\u00f3n\/publicidad: Posicionar la marca en el target (Top of Heart).<br \/>\nConcepto: Simply thanks!<\/p>\n<p>BTL #3<\/p>\n<p>Santander Bank \u201cBeyond Money\u201d<\/p>\n<p><iframe title=\"Santander Bank \u201cBeyond Money\u201d Cannes Grand Prix 2017\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/sxwciMHwft0?list=PLkiV2Y5dFGXeQ6txbqEbjXIkwdN3V0gsa\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Objetivo de marketing: Alcanzar un 15% m\u00e1s de preferencia por el banco en el p\u00fablico joven (Millenials).<br \/>\nObjetivo de comunicaci\u00f3n\/publicidad: Persuadir a los j\u00f3venes a confiar en las entidades financieras para tener cuentas, teniendo como preferencia al Banco Santander.<br \/>\nConcepto: Beyond Money.<\/p>\n<p>BTL #4<\/p>\n<p>Banco Popular \u00abThe Most Popular\u00a0Song\u201d<\/p>\n<p><iframe title=\"Cannes 2012 PR Grand Prix Winner  Banco Popular &quot;The Most Popular Song&quot; by JWT San Juan - 2012\" width=\"625\" height=\"469\" src=\"https:\/\/www.youtube.com\/embed\/F31Bqpz0r6o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Objetivo de marketing: Potenciar la categor\u00eda aumentando en 2pts el ingreso per-c\u00e1pita de Puerto Rico.<br \/>\nObjetivo de comunicaci\u00f3n\/publicidad: Crear conciencia.<br \/>\nConcepto: Rewriting History.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los estudiantes de la Carrera de Comunicaci\u00f3n Publicitaria de quinto semestre de Dise\u00f1o de Estrategias Publicitarias II, ten\u00edan la tarea de buscar diferentes estrategias BTL de una misma categor\u00eda. Edward Bedoya Jessica Ram\u00edrez \u00a0Tatiana Zapata BTL #1 NAB Honesty Shouldn&#8217;t Go Unrewarded Objetivo de marketing: Aumentar el consumo de la tarjeta de cr\u00e9dito en un [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,109],"tags":[],"class_list":["post-6425","post","type-post","status-publish","format-standard","hentry","category-actividades","category-diseno-de-estrategias-publicitarias-ii"],"acf":[],"_links":{"self":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/6425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/comments?post=6425"}],"version-history":[{"count":1,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/6425\/revisions"}],"predecessor-version":[{"id":6430,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/6425\/revisions\/6430"}],"wp:attachment":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/media?parent=6425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/categories?post=6425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/tags?post=6425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}