{"id":6421,"date":"2018-08-29T20:28:54","date_gmt":"2018-08-30T01:28:54","guid":{"rendered":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/?p=6421"},"modified":"2018-08-29T20:29:44","modified_gmt":"2018-08-30T01:29:44","slug":"estrategias-btl-de-jugos","status":"publish","type":"post","link":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/estrategias-btl-de-jugos\/","title":{"rendered":"Estrategias BTL de Jugos"},"content":{"rendered":"<p>Los estudiantes de la Carrera de Comunicaci\u00f3n Publicitaria de quinto semestre de Dise\u00f1o de Estrategias Publicitarias II, ten\u00edan la tarea de buscar diferentes estrategias BTL de una misma categor\u00eda.<\/p>\n<i class=\"mini-icon-ok\"\"><\/i> Diana Guarnizo<\/p>\n<i class=\"mini-icon-ok\"\"><\/i> Ashanti \u00c1vila<\/p>\n<i class=\"mini-icon-ok\"\"><\/i> Valentina Fl\u00f3rez<\/p>\n<i class=\"mini-icon-ok\"\"><\/i>\u00a0John Murillo<\/p>\n<p>BTL #1<\/p>\n<p>Tropicana &amp; Metro<\/p>\n<p><iframe title=\"Tropicana &amp; Metro\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/nrjPCrCVPNU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Objetivo de marketing:\u200b Captar mayor n\u00famero de consumidores.<br \/>\nObjetivo de comunicaci\u00f3n: \u200bComunicar un concurso para ganarse un jugo gratis de la marca Tropicana.<br \/>\nObjetivo de publicidad:\u200b Incrementar el nivel de notoriedad de la marca.<\/p>\n<p>BTL #2<\/p>\n<p>Cooles Juice Bar in Dubai<\/p>\n<p><iframe title=\"Coolest Juice Bar in Dubai - Juice World.\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/2RqMp7Z1LOg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Objetivo de marketing: \u200bIncrementar las ventas y las visitas al<br \/>\nestablecimiento.<br \/>\nObjetivo de comunicaci\u00f3n: Comunicar que sus jugos son con fruta 100%<br \/>\nnatural y fresca.<br \/>\nObjetivo de publicidad: Crear inter\u00e9s en los consumidores con los<br \/>\ndise\u00f1os de frutas que usan en sus preparaciones.<\/p>\n<p>BTL #3<\/p>\n<p>Real Fruit Boxes<\/p>\n<p><iframe title=\"Real Fruit Boxes: frutas no formato da caixinha de suco natural Camp\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/jhxCYzlz23I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe title=\"Caixinha Natural: Frutas no formato da caixinha de suco Camp\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/buxDw4fHi0A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Objetivo de marketing:\u200b Mantener el crecimiento del producto estrella.<br \/>\nObjetivo de comunicaci\u00f3n: \u200bComunicar los beneficios de la marca de<br \/>\nuna forma pr\u00e1ctica y comestible.<br \/>\nObjetivo de publicidad: \u200bReforzar el consumo del producto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los estudiantes de la Carrera de Comunicaci\u00f3n Publicitaria de quinto semestre de Dise\u00f1o de Estrategias Publicitarias II, ten\u00edan la tarea de buscar diferentes estrategias BTL de una misma categor\u00eda. Diana Guarnizo Ashanti \u00c1vila Valentina Fl\u00f3rez \u00a0John Murillo BTL #1 Tropicana &amp; Metro Objetivo de marketing:\u200b Captar mayor n\u00famero de consumidores. Objetivo de comunicaci\u00f3n: \u200bComunicar un [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,109],"tags":[],"class_list":["post-6421","post","type-post","status-publish","format-standard","hentry","category-actividades","category-diseno-de-estrategias-publicitarias-ii"],"acf":[],"_links":{"self":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/6421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/comments?post=6421"}],"version-history":[{"count":1,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/6421\/revisions"}],"predecessor-version":[{"id":6424,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/6421\/revisions\/6424"}],"wp:attachment":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/media?parent=6421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/categories?post=6421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/tags?post=6421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}