{"id":6416,"date":"2018-08-29T20:20:22","date_gmt":"2018-08-30T01:20:22","guid":{"rendered":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/?p=6416"},"modified":"2018-08-29T20:20:22","modified_gmt":"2018-08-30T01:20:22","slug":"estrategias-btl-de-librerias","status":"publish","type":"post","link":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/estrategias-btl-de-librerias\/","title":{"rendered":"Estrategias BTL de librer\u00edas"},"content":{"rendered":"<p>Los estudiantes de la Carrera de Comunicaci\u00f3n Publicitaria de quinto semestre de Dise\u00f1o de Estrategias Publicitarias II, ten\u00edan la tarea de buscar diferentes estrategias BTL de una misma categor\u00eda.<\/p>\n<i class=\"mini-icon-ok\"\"><\/i> Juan Jos\u00e9 Londo\u00f1o<br \/>\n<i class=\"mini-icon-ok\"\"><\/i> Juan Camilo Orjuela<br \/>\n<i class=\"mini-icon-ok\"\"><\/i> Valentina Cortez<\/p>\n<p>BTL #1<\/p>\n<p>Secret Exposures &#8211; The Marilyn Monroe Book Promotion<\/p>\n<p><iframe title=\"Under the skirt: Intimate Exposures.\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/VXS48ngouuQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>OBJETIVO DE MARKETING:\u00a0Generar ventas en el lanzamiento del libro<\/p>\n<p>OBJETIVO DE\u00a0COMUNICACI\u00d3N:\u00a0Dar a conocer el lanzamiento del nuevo libro<br \/>\nde Marilyn Monroe.<\/p>\n<p>CONCEPTO:\u00a0Encuentra el secreto<\/p>\n<p>BTL #2<\/p>\n<p>Slam<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-6418\" src=\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/08\/comic_shop_aotw.jpg\" alt=\"\" width=\"792\" height=\"612\" srcset=\"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-content\/uploads\/sites\/65\/2018\/08\/comic_shop_aotw.jpg 1800w, https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-content\/uploads\/sites\/65\/2018\/08\/comic_shop_aotw-600x463.jpg 600w, https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-content\/uploads\/sites\/65\/2018\/08\/comic_shop_aotw-768x593.jpg 768w, https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-content\/uploads\/sites\/65\/2018\/08\/comic_shop_aotw-1024x791.jpg 1024w, https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-content\/uploads\/sites\/65\/2018\/08\/comic_shop_aotw-590x456.jpg 590w, https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-content\/uploads\/sites\/65\/2018\/08\/comic_shop_aotw-875x676.jpg 875w, https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-content\/uploads\/sites\/65\/2018\/08\/comic_shop_aotw-1200x927.jpg 1200w, https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-content\/uploads\/sites\/65\/2018\/08\/comic_shop_aotw-400x309.jpg 400w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/p>\n<p>OBJETIVO DE MARKETING:\u00a0Aumentar el n\u00famero de visitantes y compradores en la tienda de c\u00f3mics.<\/p>\n<p>OBJETIVO DE COMUNICACI\u00d3N:\u00a0Informar de que la tienda se traslad\u00f3 a un nuevo sitio en la ciudad.<\/p>\n<p>CONCEPTO: Onomatopeyas en la vida real.<\/p>\n<p>BTL #3<\/p>\n<p>Storytel: Audio Booth case<\/p>\n<p><iframe title=\"Literary Booth Case\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/YYEnXMZj1Fk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>OBJETIVO DE MARKETING:\u00a0Aumentar el numero de consumidores y ventas en audio libros.<\/p>\n<p>OBJETIVO DE COMUNICACI\u00d3N:\u00a0Interactuar mediante una experiencia con el p\u00fablico, para que se conozca \/ se informe\u00a0sobre el sistema de audiolibros<\/p>\n<p>CONCEPTO:\u00a0Los cl\u00e1sicos, no mienten<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los estudiantes de la Carrera de Comunicaci\u00f3n Publicitaria de quinto semestre de Dise\u00f1o de Estrategias Publicitarias II, ten\u00edan la tarea de buscar diferentes estrategias BTL de una misma categor\u00eda. Juan Jos\u00e9 Londo\u00f1o Juan Camilo Orjuela Valentina Cortez BTL #1 Secret Exposures &#8211; The Marilyn Monroe Book Promotion OBJETIVO DE MARKETING:\u00a0Generar ventas en el lanzamiento del [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,109],"tags":[],"class_list":["post-6416","post","type-post","status-publish","format-standard","hentry","category-actividades","category-diseno-de-estrategias-publicitarias-ii"],"acf":[],"_links":{"self":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/6416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/comments?post=6416"}],"version-history":[{"count":1,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/6416\/revisions"}],"predecessor-version":[{"id":6420,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/6416\/revisions\/6420"}],"wp:attachment":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/media?parent=6416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/categories?post=6416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/tags?post=6416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}