\nMarca: Constructora Bol\u00edvar
\nConcepto: Se Due\u00f1o.
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26904736_1331811716924663_2215604320730301027_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26992565_1331811466924688_7581144927403156548_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26994068_1331811543591347_1966287100468639034_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/27066780_1331811796924655_8256812459132303055_n.jpg\")
\n<\/i> David Lenis, Luisa Qui\u00f1ones y Valentina Arboleda
\nMarca: Jugos del Valle
\nConcepto: Buena Onda
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26992050_1808387665861084_7907546601759692339_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26992054_1808387912527726_845759018042755916_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/27067068_1808387412527776_872934854988466882_n.jpg\")
\n<\/i> Sof\u00eda Diaz, Sof\u00eda Pla, Alejandra Rico, Felipe Corrales.
\nMarca: Totto
\nConcepto: Que lo nuevo seas t\u00fa.
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26907324_10210904829559308_1891745771356349967_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26993360_10210904830719337_4912560223382555843_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/27067212_10210904829079296_4738710815216419304_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/27073400_10210904830279326_6170063586798937588_n.jpg\")
<\/p>\n<\/i> Laura Garc\u00e9s y Valeria Nutschel\nMarca: Subway
\nConcepto: Nadie se resiste
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26992036_1520307328004378_6680902337527973332_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/27067316_1520307518004359_4861803702835714743_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/27067364_1520307381337706_9162324744565698547_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/27067453_1520307574671020_2984919028878381601_n.jpg\")
\n<\/i> Valeria Ben\u00edtez, Daniela Fernandez, Daniela Mej\u00eda, Stephanie Reyes.
\nMarca: Adidas
\nConcepto Creativo: Estas aqu\u00ed para crear
\nV\u00eddeo Adidas<\/a>
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26992649_1788484651182061_8929302115991342938_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/27067132_1788484771182049_2851510816060997141_n.jpg\")
\n<\/i> Isabella Villegas – Mariana Molina
\nMarca: Avianca
\nConcepto Creativo: Tarifas sin sorpresas
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26907171_10155333567818063_8675216738928814907_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26991834_10155333567823063_952060219570363189_n.jpg\")
\n
![\"\"](\"https:\/\/sitios.uao.edu.co\/gradoing\/wp-content\/uploads\/sites\/65\/2018\/02\/26994267_10155333567858063_4855805849282560529_n.jpg\")
<\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Los estudiantes de la Carrera de Comunicaci\u00f3n Publicitaria de quinto semestre de Dise\u00f1o de Estrategias Publicitarias II, ten\u00edan la tarea de buscar diferentes estrategias BTL de una misma marca. Deb\u00edan analizar las piezas y definir el concepto creativo que actualmente usa la marca. Los trabajos m\u00e1s destacados fueron:\u00a0 Alejandra Arroyave, Adri\u00e1n Olave, Gonzalo Trujillo, Natalia […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,119,109],"tags":[],"class_list":["post-5290","post","type-post","status-publish","format-standard","hentry","category-actividades","category-btl-en-cali","category-diseno-de-estrategias-publicitarias-ii"],"acf":[],"_links":{"self":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/5290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/comments?post=5290"}],"version-history":[{"count":6,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/5290\/revisions"}],"predecessor-version":[{"id":5597,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/posts\/5290\/revisions\/5597"}],"wp:attachment":[{"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/media?parent=5290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/categories?post=5290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sitios.uao.edu.co\/portal-comunicacion-publicitaria\/wp-json\/wp\/v2\/tags?post=5290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}